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Say ALO to Lifestyle

Audience: Demographics & Circulation

 

As the most effective ethnic advertising and marketing tool in the United States, ALO Hayati targets the Middle Eastern- American market, which is growing at a pace unmatched by all other affluent segments of society. This community with the highest average household income among ethnic groups in the U.S. craves promotional attention. By communicating directly to our consumer-minded readers, who embrace gracious living and have two to three times more disposable income than other ethnic groups, you can strengthen your hold on an important niche market. ALO is the only upscale lifestyle publication that delivers to this booming population that embodies the theory of spending today while investing for tomorrow.

Gender

Female:                                          68%
Male:                                              32%

Age Median:                                31 years

Age 25-34:                                     55%

Ages 35-49:                                   36%

Other:                                             9%

Ethnicity

Middle Eastern                                                   71%

Caucasian                                                            18%

Hispanic                                                                6%

Others                                                                   5%

Household Income Median                             $153.442
Over $100k                                                             42%
Over $1 Million                                                      14%

Gender

Female:                                   68%
Male:                                        32%

Age Median:                         31 years

Age 25-34:                              55%

Ages 35-49:                             36%

Other:                                       9%

Ethnicity

Middle Eastern                       71%

Caucasian                                18%

Hispanic                                   6%

Others                                       5%

Household Income Median                                             $153.442
Over $100k                             42%
Over $1 Million                      14%

The Numbers

#1 Emerging Niche Market in the United States**

#2 Most affluent and educated ethnic niche in the U.S**

13 Million U.S. Middle Eastern citizens_4.3% of the total U.S. population (1st, 2nd and 3rd generations of bi-culturals) **

$8 Billion in online retail prducts spending – 9% of the U.S. total **

$820 Billion in spending power by 2013 (currently $500 billion) **

Published quarterly and rapidly growing, ALO Hayati now reaches more than 300,000 readers through subscription and sales at Barnes & Noble, Borders and other bookstores nationwide. Additionally, we offer targeted segment drops and distribution to luxury hotels and important cultural, community and philanthropic events. Our new airline distribution brings an additional 900,000 readers in the United States and abroad. ALO’s entrance into a market dominated by general interest publications is a proud and strategic achievement for the magazine, the communities it supports and its highly successful advertisers.