As the most effective ethnic advertising and marketing tool in
the United States, ALO Hayati targets the Middle Eastern-
American market, which is growing at a pace unmatched by all
other affluent segments of society. This community with the
highest average household income among ethnic groups in the
U.S. craves promotional attention. By communicating directly to
our consumer-minded readers, who embrace gracious living and
have two to three times more disposable income than other
ethnic groups, you can strengthen your hold on an important
niche market. ALO is the only upscale lifestyle publication that
delivers to this booming population that embodies the theory of
spending today while investing for tomorrow.
Gender
Female
68%
Male
32%
Age
Median
31 years
Age 18-34
55%
Age 35-49
36%
Other
9%
Household Income
Median
$153,442
Over $100k
42%
Over $1 Million
14%
Ethnicity
Middle Eastern
71%
Caucasian
18%
Hispanic
6%
Other
5%
Values & Characteristics
82%
Purchase based on brand reputation and awareness
72%
Are college graduates
68%
Need to be among the first to own state-of-the-art brands and technology
65%
Spend over $4,000 annually on grooming products and beauty services
