Demographics

 

As the most effective ethnic advertising and marketing tool in the United States, ALO Hayati targets the Middle Eastern- American market, which is growing at a pace unmatched by all other affluent segments of society. This community with the highest average household income among ethnic groups in the U.S. craves promotional attention. By communicating directly to our consumer-minded readers, who embrace gracious living and have two to three times more disposable income than other ethnic groups, you can strengthen your hold on an important niche market. ALO is the only upscale lifestyle publication that delivers to this booming population that embodies the theory of spending today while investing for tomorrow.

Gender
Female 68%
Male 32%

 

Age
Median 31.3 years
Age 18-34 55%
Age 35-49 42%
Other 3%

 

Interests
Education 89%
Music/Entertainment 87%
Culture 82%
Health/Beauty 76%
Travel 73%
Fashion/Shopping 65%
Cuisine 58%
Sports/Fitness 53%

 

 

Household Income
Median $153,442
Over $100k 42%
Over $1 Million 14%

 

Ethnicity
Middle Eastern 71%
Caucasian 18%
Hispanic 6%
Other 5%

 

Values & Characteristics
82% Purchase based on brand reputation and awareness
72% Are college graduates
68% Need to be among the first to own state-of-the-art brands and technology
65% Spend over $4,000 annually on grooming products and beauty services
64% Have designer clothing in their wardrobes
59% Are managers or above
56% Are car enthusiasta and discerning buyers

 

 

 

 

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